
Michelle Rodriguez
Director of Marketing
Michelle is a Marketing and Sales professional with 5+ years of experience in eCommerce, digital marketing, and operations across wellness, leadership, and nonprofit sectors. Skilled in team coordination, customer communication, and event support, with a passion for brand storytelling and customer experience.
She is adept in Brand & Event Support; Customer Experience & CRM; Cross-functional Collaboration; Social Media Management and Operational Coordination
Her experience includes managing personal brand and promotional activities to maintain a successful presence in a highly competitive industry and working in fast-paced, high-pressure environments requiring clear communication and adaptability.
She has designed branded marketing collateral, and designed and implemented internal brand guidelines, created and implemented company handbooks to support consistency in team communication and service standards, and launched and managed SMS marketing outreach to improve customer retention and promotional response for multinational companies.
Michelle holds a BA in Public Relations from George Mason University, Fairfax, VA, and speaks fluent Spanish.